About us

Wondering who’s behind the Belfius Zoute Sandcastle Challenge?

Meet Sportero, the dedicated sports event division of the Tero group. Imagine a team driven by a passion for sports, crafting unique experiences that bring people together through movement, competition, and joy. That’s Sportero.

With over 10 years of expertise in organizing large-scale sports events, we unite hundreds to thousands of participants who share a love for sports.

Our mission: impactful experiences, authentic connections

As part of the Tero, Sportero is guided by shared values: passion, respect, authenticity and commitment. We are dedicated to fostering reconnection — with oneself, with others and with nature — while being mindful of our impact on society and the environment.

What makes us unique

  • Proven Expertise: With over 10 years of experience in the industry, we’ve created impactful events that truly stand out.
  • Passion and Innovation: We are constantly innovating, always seeking ways to make each event unforgettable.
  • Part of Tero: Our connection to Tero provides us with unique resources and opportunities for growth.

Explore the world of Sportero

While the Belfius Zoute Sandcastle Challenge is a major highlight in our calendar, Sportero is the driving force behind a wide range of events tailored for all types of sports enthusiasts. Here’s a glimpse of what we have to offer:

And the excitement doesn’t stop there! At Sportero, each event is a carefully crafted experience, sparking curiosity and anticipation with every new concept we bring to life. From friendly competitions to immersive sports festivals, our events are designed to inspire, energise and make lasting memories.

Curious about what else we have in store? Dive into the full Sportero experience by exploring www.sportero.be, where passion meets performance and each event opens doors to new adventures. Come see what surprises await!